Do Deal - Negotiate better. Find hidden value. Enrich relationships Richard Hoare & Andrew Gummer
Winner - Short Business Book - Business Book Awards 2023
We negotiate constantly. In work, and in life. As we try to secure the best deal for ourselves or our clients, it can feel like a tug of war – without the fun. Yet what if the process was more collaborative, and led to a successful long-term partnership?
In Do Deal, music lawyers Richard Hoare and Andrew Gummer share their refreshing approach to negotiation. Not only has it led to major record deals and enduring creative relationships, but also a reputation for getting the deal done without leaving both parties bruised and battered. Now, they will help you to:
- Identify your natural negotiating style
- Develop strategies to deal with difficult situations (and people)
- Build trust and negotiate more collaboratively
- Think creatively to enrich deal terms
With case studies from Glastonbury Festival and films such as True Grit, this is an essential read before any negotiation. Very soon you'll be approaching the bargaining table with new skills and greater confidence, regardless of the cards you're holding. Deal?
This paperback purchase includes a free ebook download.
Summary
- A new approach to negotiation replacing the usual combative approach with something more collaborative
- Real-life case studies show how the techniques and strategies work in everyday commercial situations
- Written by two highly-experienced music lawyers who negotiate on behalf of multi-platinum artists and one of the world's leading music festivals